About Us

Find Your Aloha

We feel very fortunate to live and work here in Hawaii! There is a generosity of spirit and a sense of wonder and beauty that truly sets this place apart. We strive to make meaningful products that you’ll love, products that represent your time in the islands and all the memories you made here. Whether you call this place home or you’re a visitor to our islands, this is how we share our aloha with you, and how we help you to find yours.

What’s Up With the Goose?

The Nene Goose is the official state bird of Hawaii, endemic to the Hawaiian Islands. It’s considered to be the rarest goose in the world and was rescued from the brink of extinction by a long-running conservation program. Although not completely self-sustaining, the Nene Goose nevertheless represents a major conservation success story here in the islands. We admire the Nene’s resilience in the face of great adversity, and we share its love for our island home.


Coco is our own fun-loving nene goose. He goes on adventures all across the Hawaiian Islands and embodies everything about the nene goose that we love – its spunk, adaptability and adventurous go-get-’em spirit.

Our Company Roots

We started Island Sole back in 2011 to sell quality, casual slippers from brands we trust, like OluKai, Reef and Birkenstock. Our logo was a nene goose in slippers, living life on the go. The first Island Sole store opened in 2011 at Kahala Mall. People flocked to our stores to find a good pair of slippers for the whole family.


With our background in local manufacturing (since 1986) and our history working with local artists (thanks to sister company Pictures Plus), one day it occurred to us: Why not create our OWN line of home decor & gifts, featuring artwork by talented local artists in our community? So, we began to make bag tags, postcards, coasters, you name it! Picture frames, wood cut outs and of course, #LongboardLetters. We sold slippers too... just not as many as before. Eventually, we outgrew the name Island Sole and adopted our new name: CocoNene (and with it, our nene goose V. 2.0)

Made in Hawaii

At our manufacturing facility in Kapolei, Hawaii, we create a wide assortment of products – from lasercut picture frames and coasters to wood wall art and Longboard Letters. At a time when so many products are made overseas, we’re proud to be building our products locally in Hawaii. We are committed to our customers, to local manufacturing, and to supporting Hawaii’s independent artist community.

History of our Company

1986

Humble Beginnings

Pictures Plus started at the Aloha Stadium Swap Meet

1988

Made in Hawaii

We began locally manufacturing picture frames in Aiea, HI

1988

The First Storefront

We opened the first Pictures Plus store in Pearl City, HI

1998

The Big Move

We moved production to 43,000 sq-ft manufacturing facility in Kapolei, HI.

2011

The Island Sole Chapter

The opening of our first store at Kahala Mall, so began Island Sole’s journey.

2014

The Print Shop

We began to print on canvas and paper, and later, Colorfuse prints on metal.

Mar 2016

Find Your Aloha

We opened our first “Made in Hawaii” concept store at Pacific Beach Hotel.

2016

Longboard Letters

The Longboard Letters program was introduced to the world!

2018

Evolution of Our Brand

We opened our first CocoNene store at the Hyatt Regency Waikiki Resort & Spa.

May 2019

Coco Turns One

The Lifestyle division celebrates one year as CocoNene

October 2020

A New Bird in Town

CocoNene - Front Street opens as the flagship location in Lahaina

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